Thursday, July 1, 2010

McDonald's Changeables Chicken McNuggets


Title: McDonald's Happy Meal Toy: Changeables Chicken McNuggets
Date: 1987
Category: Toys
Current Status: Recycled

You remember when Transformers were all the rage and they were on all the toy aisles and kids just couldn't get enough? No, not now... not that crappy ass Megan Fox Transformers crap where all the robots look like they were pieced together from junk found in a Fry's Electronics Store Dumpster and THERE AIN'T NO FREAKIN' DINOBOTS IN IT... no I'm talking 'bout the '80's. Ahhhhh... the '80's... ridiculous clothes, ludicrous hair, synthesized music, and all the half hour toy commercials disguised as cartoon programs a kid could could want... which means about a gazillion cheap pieces of plastic that kids would also want.
Of course, McDonald's, the soulless American corporation that can only tell the difference between the mammals they serve and the other mammals they serve because one set comes on a bun and is handed over to the other when they give McDonald's some money. Kids and their parents are pretty much cattle with money and McDonald's is damn good about finding just the right type of plastic cud to drive the calves wild so they are first into the slaughter shoot with their parents in tow.
So, back in 1987, a good three years after the Transformers first showed up, McDonald's rolled out the "Changeables"... small toys that transformed from McDonald's food into robots. Never mind the fact that they missed the point of what made Transformers so cool in the first place... it was two toys in one! You know, a car and a robot... or a plane and a robot... or a microscope and a robot... it was twice the fun. So, it seems kinda stupid to have things that change from a box of fries or a hamburger or a drink cup into a robot. I mean, yeah, it's still a thing that turns into a robot, but hell... how much fun can you have with a plastic representation of a styrofoam box? Unless you happen to be the Ozone layer or an artery, polystyrene containing fatty fried chunks of something vaguely like chicken isn't all that intimidating... or fun. To quote one of my all time favorite pizza commercials, "What am I gonna do with a box?" Think of the hours of fun a kid can have playing with a food container! Rescue kidnapped presidents by infiltrating the secret hideout in a bag of fast food! Stop alien invaders by waiting for them to order at a chain restaurant!
Anyway, the picture above is actually of the little paper insert that came with the toy. I'm not sure if I still have the toy. Probably, but it's probably in a different box somewhere.
I particularly like the instructions... because this is obviously such a complicated toy that it requires a Master's Degree in Engineering to figure out.

1 comment:

  1. As a kid I somehow had as much fun playing with a flying box of McDonalds fries turning into a robot than a the one turing into a jetplane. The fries box couldn't loose any parts, so there a plus right there...

    I think those "Changeable" are postmodern masterpieces, consciously or not - Plastic McDonalds food tranforming into invader robots from the 1980's.

    I saw some back (they are indestructible) but never had the chance to smile back at the inserts - thanks for posting!

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